This is the double spread that I have chosen to analysis. When first looked at the things that attract readers first is the large image of an American rapper. This already gives the image to readers that this magazine mostly surrounds the world of ‘Hip Hop’. The smart thing about this chosen image is that because this is a ‘Hip Hop’ magazine they got a well known American rapper to pose for the magazine. The American rapper that is posing for this magazine is known as GZA, he is a much known rap artist in America. GZA comes from the American group Wu Tang Clan. In this section of the magazine the famous rapper is talking about being in the world of ‘Hip Hop’ music. Looking at this double spread the first impressions is that it is created for ages sort of in their teens such as 16-22 years old. It is targeted at these age groups because younger aged people normally know more about the ‘Hip Hop’ world; it is normally this age group that will be interested about these subjects.
The image used in this section is very large and takes up a whole page of this section. GZA is told to stand in a certain way and this way shows a sort of arrogance and sort of shows to the readers that he thinks a lot of himself. Also they made him have this serious look so that it makes him looks like he means business and it shows that he knows that he is at the top of his game. The clothing that he is told to wear is basic and it’s the sort of clothing that he will wear generally. GZA is wearing a large white top almost baggy, along with baggy trousers that are black and trainers that are familiar to the youths and younger adults. The reason why he sorts of wears baggy clothes because the American Rap culture generally involves big and baggy clothes. By making him wear these clothing’s it shows that he knows abut Rap and indicates to the reader that he knows what he is talking about. He is also put in front of a white background to make him stand out more.
Not only has the image showed the ‘Hip Hop’ culture there is also the text that comes along with the image. From the text to show even more that the magazine is directed at the younger age ‘slang’ words are used in the ext as the younger age are more familiar to this sort of language the phrase ‘he ain’t my boy’ this means that he is saying so someone that they are not he’s friend anymore. By having the language in this way it communicates with the younger age more as only the younger age knows what he is talking about, this gives a link to the artist to the reader. As the readers might read language that they are familiar with so it makes the reader understand what he is saying more. There is also a phrase in the text that shows that GZA is a very important person as it states ‘No the GZA, no Wu-Tang, what the text is trying to say is that if you know GZA you will know Wu-Tang, this shows that he is an important person in Wu-Tang. Other texts are also used to show once again how good GZA is such as in the text words such as ‘the best emcee’ and also ‘pure genius’. By using these phrases it shows the editor s trying to show how important he is, these phrases creates ideas to the readers that he is the best out there and no one can match up to him. By saying he is ‘the best emcee’ not only does it make him sound good and important it also helps the magazine as people will have the impression that this magazine can get a interview with ‘the best emcee’. The colours used in this magazine are very smart because as seen in the text basic colours such as black white and red is used. If the image and text is looked at carefully you would notice that the text matches what the artist is wearing. The artist is wearing a white t-shirt which matches with the white background also the black text used matches with his trousers and finally the red text matches the red bits on the artist’s trainers. The red text also shows he’s opinion and the main bits.
The text that is used in this magazine is very basic, but what the editor done that was very smart is that if the text is important or if the editor wants the reader to read a certain part first he/she would make the text in bold, larger font and also most probably the colour red so that it stands out to the audience and it is eye catching.
This sort of double page layout is very smart because it is an interview one side it fully focuses on the interview and one side theirs a large image of the artist that they are talking about and who they are interviewing. Therefore as soon as the image is seen the reader knows straight away who is being interviewed.
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