3.What kind of media institution might distribute your media product and why?

The media institution that I would consider to distribute my magazine to will be Harris publication, this is because this media institution have already published quite a few music magazine’s, so therefore they should be specialised on how to promote a music magazine so by distributing the magazine to this publisher will mean that they will know how to distribute the magazine. I would consider Harris Publication because although they have a lot of other music magazine, they don’t have a music magazine that is similar to the one I had created because the one that I had created is specialised to target teenage audience.

Also compared to other magazine my magazine mostly is about star’s that are rising, therefore my magazine will be talking mostly about new artist’s where as other magazine published by Harris publications is about existing star’s, so by having my magazine released will help the publisher target to teenage more, as the new stars are likely to be teenager’s, therefore teenager’s may chose to purchase this magazine as it could include someone they know or it can help them know what rising stars to look out for. This is the difference between my magazine and existing ones is that mine is about new stars and not about existing stars, the magazine will be purchased because there is not many magazines out there that writes about rising stars instead most are about top stars that has already made it or finishing making it to the top.

By publishing my magazine will mean more teenager’s will purchase this magazine more meaning this publication will be making profit as this magazine idea is fresh and not many firms are publishing magazines similar to mine.

Harris Publications has published many other music magazines before therefore they would also know how to promote and distribute my magazine. However I would recommend my magazine to be distributed to certain places and areas. I would distribute my magazine into different shops such as: Corner shops and newsagents. The reason why I will choose to distribute my magazine to these shops because most teenagers (targeted audience) will generally shop at these shops therefore by having the magazine sold here teenager’s will be able to see the magazine. I would not choose to sell it in bigger companies such as WHSmiths generally don’t sell this type of genre magazine and although if they do teenagers are more likely to visit these small businesses instead of shops like WHSmiths.

I would also encourage my magazine to be distributed in youth clubs, this is because generally most teenager’s will normally be at these places to socialise so therefore by distributing it at youth clubs teenagers will know more about the magazine, also it will mean another place will have this magazine for sale meaning there is more of a chance of this magazine being sold, leading to more profits for Harris publication.

The way I would go about distributing this magazine in the chosen locations is that first for different stores such as the newsagents and corner shops I will try to sell my magazine to the store and as for the youth club I would ask for permission for my magazine to be sold in the club, and in order for the youth club to accept they will get a dividend of the money from sales of the magazine. I will also have it advertised around on billboards and other advertisement places so that it can be promoted. Teenagers will also be informed through leaflets of the new magazine.